1. Identify your target audience: The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy. You can identify your target audience by taking a look at competitors and influencers in your industry, thinking about the kinds of content you’ve been publishing on your other feeds, and reviewing your customer persona again ¹.
2. Pay attention to trends: Trends are a big thing on TikTok. If you’ve perused the platform before, you’ve likely noticed a few videos follow very similar outlines or use the same sound clip. Pay attention to these trends and try to create content that fits within them ¹.
3. Create a TikTok challenge: Creating a TikTok challenge is a great way to get more followers. Challenges are a fun way to engage with your audience and encourage them to create content around a specific theme or idea ¹.
4. Include the right hashtags: Hashtags are a great way to get your content discovered on TikTok. Be sure to use hashtags that are relevant to your content and that are popular on the platform ¹.
5. Publish consistently: Consistency is key when it comes to growing your following on TikTok. Try to publish content on a regular basis, whether that’s once a day or once a week. This will help keep your audience engaged and coming back for more ².
6. Collaborate with other creators: Collaborating with other creators is a great way to reach new audiences and gain more followers. You can collaborate with other creators by creating a duet, a reaction video, or a challenge video ³.
7. Use TikTok Promote: TikTok Promote is an in-app advertising tool that can help you reach new audiences, guide more people to your website, and gain followers. You can turn any organic TikTok video into an ad, directly within the app. You can start reaching new audiences, build a following, and drive traffic to your business website. After running a Promote campaign, you’ll get insights to understand your audience better and learn how your video performed in reaching your goals. Understanding the results of your campaign will equip you with the knowledge to refine future campaigns and continue making content that resonates with your audience. To access Promote, select the video that you want to promote and select the “Promote” button in the individual video settings. Alternatively, you can navigate to “Settings and privacy” and tap on “Business suite” where you will see the Promote button ¹.
8. Create high-quality and unique videos: Make sure your videos are high quality and offer something unique or interesting that will capture users’ attention. The more comments, likes, shares, and duets your video gets, the more likely the algorithm will pick it up ¹.

I hope these tips help you gain 100,000 followers on TikTok fast! Let me know if you have any other questions.